B Yoga x The Class Bundles
ROLE
Creative Lead
I led packaging design and creative concept for three holiday bundles — Dream On, Fit From Home, and New Beginnings — created in partnership between B Yoga and The Class.
Branding
Packaging Design
Marketing Design
Art Direction
In-House Creative
E-Commerce
Connecting Two Brands Through Thoughtful Design
The Class combines movement, mindfulness, and strength into holistic, empowering workouts — a natural partner for B Yoga's wellness-focused products. The bundles had to hold both — B Yoga's mindful, contemporary sensibility alongside The Class's drive and self-discovery — as one collection, without either brand disappearing into the other.
Designing for Cross-Brand Collaboration
Using B Yoga's packaging as a base, I incorporated The Class's signature colour and using fluid, organic shapes on the packaging and cut-out windows to unite both brands while keeping them recognizable side by side. The bundles blended B Yoga's focus on mindful movement with The Class's approach to strength and self-discovery — a collection that celebrated wellness and personal growth, while balancing both brands' guidelines and keeping stakeholders on each side aligned.
