B Yoga
ROLE
Creative Lead
Branding
Art Direction
In-House Creative
Marketing Design
UI & UX Design
Packaging Design
Graphic Design
Print & Pattern Design
Brand identity across print, digital, packaging, and activations
As in-house Creative Lead, I shaped a visual identity that reflected B Yoga’s commitment to inclusivity, empowerment, and well-being, bringing its bright, contemporary spirit to life across print, digital, packaging, experiential activations, yoga retreats, and custom pattern design for soft goods. Through a balance of clarity, warmth, and playfulness, the work communicated the brand’s philosophy of self-care through both movement and stillness while fostering a sense of connection and community.
Leading design for social, influencer, and campaign storytelling end to end
I led art direction across social media, influencer partnerships, and campaign storytelling — including UGC support, designing templates and assets for brand ambassadors. Directing a small team of designers and copywriters, I translated brand strategy into work that felt approachable and joyful at every customer touchpoint.
