b, halfmoon

B Yoga and Halfmoon, two sister brands united by a shared vision, combined to become b, halfmoon. The relaunch aimed to foster moments of pause through movement, meditation, and recovery. As a graphic designer, I created brand elements with intentionality, a modern sensibility, and an emphasis on community. This included cohesive visual assets for social media campaigns, website updates, email marketing templates, and brand activations—each crafted to reflect the brand’s calming aesthetic and to create meaningful touchpoints that deepened community connection across both digital and in-person experiences.

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B Yoga