b, halfmoon
ROLE
Designer
B Yoga and Halfmoon — two sister wellness brands with over 30 years of community between them — merged into one: b, halfmoon, built around a single idea: the pause — the space between movement, meditation, and recovery. As part of the creative team, I helped shape the visual identity that brought both brands together, from a palette balancing lunar and solar tones to a logo built around a literal comma, a nod to both heritage brands and to the ethos of slowing down.
Branding
Art Direction
E-Commerce
Marketing Design
Creating thoughtful brand experiences that inspire pause, presence, and connection
As a designer, I built visual assets across social media, website updates, email marketing, and brand activations — each shaped to reflect a calm, cohesive aesthetic while staying recognizable and relatable to existing customers. The goal throughout was to create touch-points that deepened community connection across both digital and in-person experiences.
