Craver
Craver provides custom-branded mobile ordering and loyalty apps for independent restaurants and coffee shops. As a designer, I helped small businesses translate their existing brands into polished mobile and web experiences that felt recognizable, functional, and true to their identity.
Designing at the intersection of customization and scale
I created visual concepts, customized interface components, and prepared production-ready assets for iOS, Android, web, and marketing channels. My work focused on adapting each merchant's brand to Craver's platform while preserving what made their small business unique.
Every merchant arrived with different assets and varying levels of brand development. The challenge was creating experiences that felt tailored to each business while working within a shared product framework. This often involved refining logos, typography, and visual elements to create a cohesive and professional result.
Helping independent businesses launch branded experiences
I contributed to merchant launches across North America and Australia, supporting independent businesses with branded ordering and loyalty experiences. The role strengthened my ability to balance customization with scalability, solve visual challenges efficiently, and design within established systems.
One of the most rewarding aspects of the role was supporting these businesses and helping them strengthen connections with their communities. It was especially meaningful to see local restaurants and cafés build loyal customer bases through apps that reflected their character and values. You can view some of this work here:
Doe Coffee Roasters
Doe Coffee Roasters is a Vancouver-based specialty café, roastery, and bakery focused on creating high-quality coffee and fresh, house-made pastries in a warm, community-oriented environment.
Luna’s Sunday Cafe
Luna’s Sunday Cafe is a café in Moreno Valley known for its specialty coffee, handcrafted matcha, and house-made syrups. Originally launched as a Sunday pop-up, it has grown into a welcoming space centered on quality, creativity, and connection.
Superbolt Lab
Superbolt Lab is a Vancouver-based tea company creating organic, functional blends designed to support energy, focus, and performance. Inspired by athletics and wellness, they combine traditional teas with adaptogens and superfoods as a clean alternative to coffee and energy drinks.
Stitch Coffee
Stitch Coffee is a family-owned café in Canton, Georgia offering specialty coffee and a welcoming space inspired by the town’s textile heritage. They focus on quality drinks, thoughtful hospitality, and meaningful experiences.
Hungry Zus
Hungry Zus is a Vancouver-based Mediterranean eatery offering fresh, flavorful meals made with wholesome ingredients. Inspired by vibrant regional flavours, they combine authentic recipes with a fast-casual experience through customizable bowls, wraps, and nourishing dishes.
Hummus Hustle
Hummus Hustle is an Adelaide-based hummus bar inspired by Lebanese heritage and generations of family recipes. They offer fresh hummus bowls, pitas, and wraps with customizable flavours and toppings, bringing a modern twist to beloved traditional dishes.