Craver
ROLE
Freelance Designer
Craver is an SaaS company that builds custom-branded ordering and loyalty apps for independent restaurants and cafés. I designed the interface components and production assets that let each merchant's brand come through clearly — across iOS, Android, web, and marketing — customizing for each business and making it theirs.
Branding
Design Systems
Art Direction
UI Design
Customizing at Scale
Every merchant arrived with different assets and different levels of brand maturity — some with a full identity system, others with just a logo. I adapted each one to Craver's shared product framework, refining typography, colour, and layout as needed to bring every merchant up to a consistent professional standard without losing what made them recognizable.
Launched with merchants across North America and Australia
I supported merchant launches across two continents, working under quick turnaround times that sharpened a specific skill: solving visual problems fast, without sacrificing quality. It was rewarding to see independent restaurants and cafés use these apps to build real loyalty with their regulars — the platform working in service of businesses that mattered to their communities. You can view some of this work here:
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