Garmentory
ROLE
Freelance Designer
Garmentory is a curated online marketplace for independent boutiques and emerging designers. I created campaign and editorial design that told the stories behind the designers — and supported e-commerce with promotional and product page design.
Graphic Design
Art Direction
Branding
E-Commerce
Editorial design for a marketplace of independent labels
Unlike a typical e-commerce site, Garmentory's value proposition is often discovery — finding a designer you've never heard of. I built e-mail campaign and editorial layouts that gave each designer's story room to breathe, alongside the promotional materials and product pages that supported day-to-day e-commerce. The two had to work together: editorial pulling people in, e-commerce making it easy to act once they were there.
Elevating e-commerce through editorial storytelling and thoughtful design
I shaped Garmentory’s creative direction across multiple channels, ensuring a fun, cohesive, engaging experience for the brand’s customers (myself included — I’m still dreaming of this red trench coat!)
